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Book Review: The Golden Football: Replacing Account Service with Account...
In his book, The Golden Football: Replacing Account Service with Account Leadership, Mark Schofield has done a fantastic job of providing insight and perspective into nearly every facet of agency life...
View ArticleHow to Structure a Productive Brainstorm
As marketers, our world is based in ideation. How these ideas are developed and flushed out can sometimes be a time consuming marathon of chatter or worse, a silence that makes you panic. Fear not,...
View ArticleAccept That Data is Directional
Every once in a while I get an email from someone asking a question where the resulting answer creates a good blog post. So recently an attendee to one of my digital marketing seminars asked the...
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The Battle For The Second Screen
The second screen is not new to consumers. In fact most of us have been switching focus between our television and our phones, tablets, or computers even before the habit was given a name. Although...
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When It Comes To Email, Bet With “The House”
Is email marketing dead? While many people would like to think so, this notion was once again proved wrong via May 2012 data from the CMO Council that showed a significant majority of marketers...
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The New Seniors
Baby Boomers represent more than 80 million consumers in the United States and account for 70% of the country’s wealth. They have a total of $3 trillion in annual disposable income, and to add to...
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The Strategic Importance of Landing Pages – Three Things You Need to Consider
Landing Page: An online destination that been designed and developed specifically to compliment the messaging, engagement and conversion objectives of a specific online marketing initiative. In...
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Passion is the Best Persuasion
In the world of marketing and in life, we all acquire persuasive moxie, it’s a survival skill. People view persuasion in different ways – for example, a salesman making cold calls verses a creative...
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A New Definition for Client/Agency Success
Several years ago while in the final phase of a very long and multi-part new business pitch, the CEO of the company we were pitching asked us one final question: “How do you define success?” I must...
View ArticleBig Data: 21st Century’s Nostradamus?
Data is everywhere – what you eat, where you work, what you buy. Paraphrasing Forrester Research, the aggregation of massive amounts of data such that its volume, velocity, and variety make it...
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So your CEO wants to be on Twitter
While social media has been a core part of the marketing landscape for several years now, one key group within Fortune 500 organizations that has been slow to adopt it is the C-Suite. While this group...
View ArticleWhat is the Future of Marketing? Timely, Relevant Content
A great piece from Ad Age on March 21 about the not-too-distant future of marketing. In the article, the author, James Gross, explains that since we now have the answers to the questions about how...
View ArticleHow to Manage Media Fragmentation
Media fragmentation is more prevalent than ever and it is becoming increasingly more difficult to figure out where best to allocate your media dollars. So how do you plan a media campaign in this new...
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Google’s NCAA Tournament Picks: Users over SEO
If your company does big business selling automotive brackets, you might not be too happy with Google right now. On the other hand, if you’re one of the millions of people who spent hours (or...
View Article4 Tips for Starting Your Social Media Strategy
Businesses turn to social media to increase visibility, connect with customers, self-promote and stay relevant. The simple nature and accessibility to these networks make them available to any type of...
View ArticleProgrammatic Buying: What We’ve Learned and Where We’re Going
Programmatic buying – the latest buzzword that you probably hear everywhere. It has been around for a while now, but it has become increasingly more important as marketers test and find value in its...
View ArticleThe Rush to Go Live With Mobile
Everyone is rushing into mobile, but is anyone doing it well? According to the 2013 Mobile Sophistication and Strategy Study conducted by Kontagent, only 25 percent of mainstream companies using...
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Bob Cargill Joins Overdrive
Overdrive Interactive would like to welcome Bob Cargill to the company as its new director of social media. Cargill comes to Overdrive with more than 20 years of marketing experience, having developed...
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Harry J. Gold’s Videos – Marketing & Social
CEO, Harry J. Gold In addition to being a thought leader in digital marketing, our Founder & CEO, Harry J. Gold, also does frequent speaking engagements across the country. Check out three of his...
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Social Engagement and Delicious Smoothies
The b.good Shake Truck in front of 38 Everett Behold, the power of social media marketing! Yesterday afternoon @BostonTweet tweeted that: Tomorrow the @b_good_ Shake Truck will be delivering free Local...
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